What does Google take in return for all the free info it gives out?
"Online tools really aren't free. We pay for them with micropayments of personal information," says Greg Conti, a professor at the U.S. Military Academy at West Point and author of the book Googling Security: How Much Does Google Know About You?
Kevin Bankston, a lawyer with the Electronic Frontier Foundation: "Google is expecting consumers to trust it with the closest thing to a printout of their brain that has ever existed." Via Daily Rotation.