Did You Hear The One About The Blonde Warrior Princess...?

Yeah, everybody did last week. Only problem was, it wasn't true. Apparently The Times had a blonde moment of its own.

Last week was a fascinating example of how fast a false story can spread across the Internet and make its way onto television. Specifically, there were dozens of reports citing a study that blonde women are more “warlike” due to a phenomenon known as the “princess effect.” However, according to Dr. Aaron Sell, the lead researcher of the study, no such study exists and most of the quotes about him were fabricated. To make matters worse, pundits subsequently attacked Sell based on these fictitious quotes. How could this have happened?