Thursday, June 18, 2009

Auto Industry 2.0

TheCarConnection.com reports that San Diego firm V-Vehicle Company (VVC) will set up a new automobile assembly plant in Monroe, Louisiana to build a range of high-efficiency internal combustion-engine cars.

VVC CEO is Frank Varasano, previously executive VP of Oracle Corp. Former Mazda designer Tom Matano will head up the vehicle design department. Matano was responsible for the design of the MX-5, RX-7 and 929 Miata M-Coupe among other projects.

"I am delighted to see our vision for a new American car company coming to life here in Monroe, La.," said Varasano. "We've designed and engineered this car from start to finish to give the U.S. consumer a quality car with great value made right here in America."

The VVC is backed by oil billionaire turned environmentalist T. Boone Pickens and also by venture capital company Kleiner Perkins Caufield & Byers. which has formed an alliance with Al Gore's Generation Investment Management. Yep. That Al Gore.