Sunday, May 3, 2009

Marketing Global Warming. No, Wait...



Global warming alarmists and other environmental "campaigners" are worried. "Environmental issues consistently rate near the bottom of public worry, according to many public opinion polls. A Pew Research Center poll released in January found global warming last among 20 voter concerns; it trailed issues like addressing moral decline and decreasing the influence of lobbyists." So what's a green communicator to do? Why channel George Orwell of course. The New York Times reports on the need for a new environmental doublespeak.