Friday, May 1, 2009

I've Aways Wondered About "Ratings"

"Either Nielsen's ratings for the past 20 years were flawed before they switched to people meters, or they are flawed now that they have switched to people meters." Ansin asked, which is it? Nielsen's answer: neither." A new lawsuit in Florida tries to get at why one TV station's ratings dropped 50% overnight even though they were showing American Idol.